The fallacy of ‘the fold’: part one

The ‘fold’ is a far less important concept on the web than it is in print. This article describes the first set of reasons why.

Many designers, and others with a passing knowledge of print-based design, like to talk about a little thing called ‘the fold’. It has most relevance in the world of newsprint, in which newspapers are often displayed folded in half. The fold simply divides the viewable, top half of the newspaper’s front page, from the lower half, usually hidden from view. Since only content above the fold is immediately viewable, it makes sense to design the page accordingly, taking into account which news stories should be most prominent.

Translating that concept to the web, however, is fraught with complications. Of course, general assumptions can hold true about how likely content is to be displayed, but the absolute design applicable to print simply doesn't apply to the wonderful, flexible world of the web.

Here are some basic attributes of a web page, as displayed in a user’s browser, that will affect the position of the fold:

A fairly substantial list, but this isn’t the end of the story. Aside from variation of the viewable area, there are a variety of settings that can affect the vertical space your page’s content consumes:

Some of these factors may seem trivial or, in particular, rarely applicable. Lucky, then, that research has been carried out to prove just how much the fold varies. ClickTale’s analysis of 120,000 page views shows that, while there are approximate positions that are relatively common, large variation between those values results in a highly variable fold. The 7th graph in that article, labelled “Distribution of Fold Location” shows that, even when rounded to the nearest 10 pixels, less than 10% of users share any single fold location (at 600 pixels).

Bear in mind that the above research was carried out over 2 years ago. It’s highly likely that since then, with the introduction of higher screen resolutions and many alternative devices used to surf the web, fold location has only become more fragmented.

Read more

The fallacy of ‘the fold’: part two

References


Tweet

Comments

Fri 12 Dec 2014 08:12

where buy cialis online canada

where buy cialis online canada said:

Hello friends, its wonderful article on the topic of

cultureand entirely defined, keep it up all

the time.

Sat 13 Dec 2014 06:28

cialis online pharmacy

cialis online pharmacy said:

It is perfect time to make some plans for the future

and it’s time to be happy. I've read this post and if I could

I want to suggest you some interesting things or suggestions.

Maybe you could write next articles referring to this article.

I want to read even more things about it!

Tue 16 Dec 2014 11:39

cialis generic pharmacy

cialis generic pharmacy said:

Good response in return of this query with genuine arguments and describing

everything concerning that.

Tue 16 Dec 2014 19:44

canadian drugstore cialis

canadian drugstore cialis said:

I will immediately snatch your rss feed as I can not to find your e-mail subscription link or

newsletter service. Do you've any? Please permit me recognize so that I may just subscribe.

Thanks.

Fri 19 Dec 2014 04:48

canadian pharmacy

canadian pharmacy said:

Thanks for any other great article. The place else may anybody

get that type of information in such an ideal way of

writing? I have a presentation next week, and I am on the look for such information.

Sat 20 Dec 2014 08:40

erectile dysfunction

erectile dysfunction said:

Hello there, I discovered your site by means of Google whilst looking for a comparable matter,

your web site got here up, it seems good. I have bookmarked

it in my google bookmarks.

Hello there, simply become aware of your weblog through

Google, and located that it is truly informative.

I’m gonna watch out for brussels. I’ll appreciate should you continue this in future.

Lots of other people shall be benefited out of your writing.

Cheers!

Wed 24 Dec 2014 12:38

side effects cialis

side effects cialis said:

Hello very nice site!! Guy .. Beautiful .. Superb ..

I will bookmark your website and take the feeds additionally?

I’m glad to search out numerous useful information here

in the publish, we need develop more techniques on this regard, thank you for sharing.

. . . . .

Tue 30 Dec 2014 01:07

prescription medicine

prescription medicine said:

Excellent write-up. I absolutely love this site.

Keep writing!

Tue 30 Dec 2014 11:38

viagra for sale in canada

viagra for sale in canada said:

I was suggested this web site by my cousin. I am not sure whether this post is written by him as nobody else know such

detailed about my trouble. You’re wonderful! Thanks!

Tue 30 Dec 2014 13:28

online pharmacy cialis

online pharmacy cialis said:

What’s up to every single one, it’s really a fastidious for me to go

to see this web site, it contains priceless Information.

Thu 1 Jan 2015 07:45

cheap cialis from canada

cheap cialis from canada said:

It is perfect time to make some plans for the longer term and it’s time to be happy.

I have learn this post and if I could I wish to counsel

you few fascinating things or suggestions. Perhaps you could write subsequent articles relating to this

article. I desire to learn even more things about it!

Thu 8 Jan 2015 09:03

buy cialis canada

buy cialis canada said:

Keep on writing, great job!

Sat 10 Jan 2015 13:11

much does cialis cost

much does cialis cost said:

Way cool! Some very valid points! I appreciate you penning this post

plus the rest of the website is also very good.

Mon 12 Jan 2015 16:31

cheap viagra canada

cheap viagra canada said:

Excellent website. A lot of useful info here.

I am sending it to several pals ans also sharing in delicious.

And obviously, thank you on your effort!

Wed 14 Jan 2015 03:13

cialis from canada

cialis from canada said:

Greetings! Very helpful advice within this article! It’s the little changes that make the greatest changes.

Thanks for sharing!

Sat 17 Jan 2015 16:02

5mg cialis canada

5mg cialis canada said:

Greetings! Very useful advice within this article!

It is the little changes that make the most important changes.

Thanks for sharing!

Sun 18 Jan 2015 01:18

Cialis accredited pharmacy

Cialis accredited pharmacy said:

Thank you, I've just been searching for info approximately this subject for ages and yours is

the greatest I have came upon till now. But,

what about the conclusion? Are you positive in regards to

the source?

Sun 18 Jan 2015 15:53

Canada rx online

Canada rx online said:

If you want to improve your familiarity just keep visiting this website and be updated

with the latest information posted here.

Sun 18 Jan 2015 22:05

Cialis professional canada fda

Cialis professional canada fda said:

I visited various blogs but the audio quality for audio songs existing at this web site is really

wonderful.

Sun 18 Jan 2015 23:57

Cialis by mail canada

Cialis by mail canada said:

This article is actually a good one it assists new net users, who are wishing in favor of blogging.

Wed 21 Jan 2015 09:52

Forum prix du cialis en pharmacie

Forum prix du cialis en pharmacie said:

Its such as you learn my mind! You seem to grasp so much

about this, such as you wrote the e-book in it or something.

I feel that you simply could do with a few percent to pressure the

message house a little bit, but other than that, that is magnificent blog.

An excellent read. I will certainly be back.

Wed 21 Jan 2015 10:16

cheap cialis in canada

cheap cialis in canada said:

What’s up Dear, are you genuinely visiting this web page regularly, if

so then you will absolutely get nice experience.

Wed 21 Jan 2015 16:33

Buying cialis in canada

Buying cialis in canada said:

I've been exploring for a little bit for

any high-quality articles or weblog posts in this

kind of area . Exploring in Yahoo I ultimately stumbled upon this website.

Reading this information So i’m glad to show that I've a very good uncanny feeling I found out exactly

what I needed. I most for sure will make certain to do

not put out of your mind this website and give it a glance on a constant basis.

Wed 21 Jan 2015 21:30

how to buy cialis online from canada

how to buy cialis online from canada said:

Hiya very nice website!! Man .. Beautiful .. Amazing ..

I’ll bookmark your blog and take the feeds also?

I’m happy to search out a lot of useful information here within the post, we need work out more strategies in this regard,

thanks for sharing. . . . . .

Thu 22 Jan 2015 19:36

canadian drugs

canadian drugs said:

The Common pharmacy is actually reasonable if you are from no

matter what sections of the modern culture. The charge is reasonable

for everyone and anyone; you will need to wish of purchasing it.

At one time judgement is manufactured, examine

the right hold. Soon after purchasing the drugs, you have got

utilized it. Just consume the products with ordinary standard water.

buy cialis online in canada

Wed 4 Feb 2015 02:54

buy cialis online in canada

buy cialis online in canada said:

Hi there Dear, are you genuinely visiting this web site daily, if so then you

will absolutely obtain nice know-how.

Sun 15 Feb 2015 08:58

order cialis online dream pharmaceutical

order cialis online dream pharmaceutical said:

Hello! I know this is kind of off topic but I was wondering if you knew where I could locate a captcha plugin for

my comment form? I’m using the same blog platform as yours and I’m having difficulty finding

one? Thanks a lot!

Mon 23 Feb 2015 20:18

cialis of canada

cialis of canada said:

Your style is so unique in comparison to other folks I've read stuff from.

Many thanks for posting when you've got the opportunity, Guess I’ll just book mark this blog.

Thu 12 Mar 2015 22:32

drug store

drug store said:

Hello there! Do you use Twitter? I’d like to follow you if that would be okay.

I’m undoubtedly enjoying your blog and look forward to new posts.

Sat 28 Mar 2015 11:58

canadian drugs online

canadian drugs online said:

I like the helpful info you provide in your articles.

I will bookmark your weblog and take a look at once more here regularly.

I am moderately certain I’ll be informed many new stuff right here!

Best of luck for the next!

Thu 2 Apr 2015 07:41

does viagra do

does viagra do said:

Today, I went to the beach front with my kids. I found a sea

shell and gave it to my 4 year old daughter and said "You can hear the ocean if you put this to your ear." She placed

the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.

She never wants to go back! LoL I know this is

completely off topic but I had to tell someone!

Tue 7 Apr 2015 02:22

generic cialis usa

generic cialis usa said:

Everything is very open with a precise explanation of the challenges.

It was definitely informative. Your site is extremely helpful.

Thanks for sharing!

Fri 10 Apr 2015 05:02

james dyson

james dyson said:

Have you ever considered writing an e-book or guest authoring on other websites?

I have a blog based upon on the same topics you discuss and would really like

to have you share some stories/information. I know

my viewers would enjoy your work. If you’re even remotely interested, feel free to shoot me an e mail.

Fri 17 Apr 2015 06:08

cheap flights from memphis to las vegas

cheap flights from memphis to las vegas said:

Thanks on your marvelous posting! I definitely enjoyed reading

it, you can be a great author.I will make certain to bookmark your blog and may come

back very soon. I want to encourage that you

continue your great writing, have a nice afternoon!

Wed 29 Apr 2015 20:29

Canadian pharmacies shipping to usa

Canadian pharmacies shipping to usa said:

Wow, awesome weblog format! How long have you been running a blog for?

you made running a blog look easy. The total glance of

your website is great, as smartly as the content material!

Tue 5 May 2015 05:29

dyson vacuum

dyson vacuum said:

Very nice post. I simply stumbled upon your weblog and wished to say that I have

truly loved surfing around your weblog posts. In any case I will be subscribing

to your rss feed and I am hoping you write again soon!

Tue 5 May 2015 10:44

Cheapest pharmacy to buy cialis

Cheapest pharmacy to buy cialis said:

Pretty! This has been an incredibly wonderful post. Thanks for providing this information.

Fri 8 May 2015 03:02

Cheap medicine

Cheap medicine said:

Hello, I think your blog might be having browser compatibility issues.

When I look at your blog site in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping.

I just wanted to give you a quick heads up! Other then that,

fantastic blog!

Fri 8 May 2015 09:59

Brand cialis online canada

Brand cialis online canada said:

When someone writes an piece of writing he/she keeps the plan of a user in his/her brain that how a

user can understand it. So that’s why this article is

great. Thanks!

Wed 13 May 2015 11:07

cialis com free offer

cialis com free offer said:

Hello, after reading this awesome paragraph

i am too delighted to share my know-how here with friends.

Wed 13 May 2015 12:10

tadalafil 5 mg online

tadalafil 5 mg online said:

Thanks for sharing your thoughts about canadian drug

stores. Regards

Wed 13 May 2015 16:07

alcohol cialis side effects

alcohol cialis side effects said:

I am curious to find out what blog system you are utilizing?

I’m having some small security issues with my latest

site and I would like to find something more secure. Do you have any suggestions?

Wed 13 May 2015 21:32

prescription online

prescription online said:

Great info. Lucky me I ran across your site by chance (stumbleupon).

I have saved it for later!

Thu 14 May 2015 00:49

cheapest cialis uk

cheapest cialis uk said:

Hi to all, the contents existing at this site are really awesome for

people knowledge, well, keep up the good work fellows.

Fri 15 May 2015 16:37

Canadian Pharmacy

Canadian Pharmacy said:

I don’t even understand how I stopped up right here, but I thought this publish was great.

I don’t understand who you might be but certainly you are going to a well-known blogger when you aren’t already.

Cheers!

Sat 16 May 2015 11:16

cialis dose mg

cialis dose mg said:

What’s up every one, here every person is sharing these kinds of know-how, thus it’s nice to read this website, and I used to visit this web

site all the time.

Sat 16 May 2015 12:11

Canadian Pharmacy

Canadian Pharmacy said:

I absolutely love your blog and find a lot of your post’s to be what precisely I’m looking for.

can you offer guest writers to write content

for you? I wouldn’t mind publishing a post or elaborating on a few of the subjects you write related to here.

Again, awesome site!

Sun 17 May 2015 06:39

herbs erectile dysfunction

herbs erectile dysfunction said:

Right away I am going to do my breakfast, afterward

having my breakfast coming again to read more news.

Sat 23 May 2015 10:39

cialis from canada

cialis from canada said:

Hey there! Do you know if they make any plugins to assist with SEO?

I’m trying to get my blog to rank for some targeted keywords

but I’m not seeing very good success. If you know of any please share.

Thanks!

Mon 25 May 2015 23:48

canadian viagra

canadian viagra said:

I all the time emailed this weblog post page to all my associates, because if like to read it then my contacts will too.

Leave a comment